Global hospitality giant, Hilton Hotels, has consolidated its spa worldwide business under the newly-launched Eforea, the new spa brand name for all Hilton hotels. The group, which operates 123 spas at sites around the world, feels that the introduction of a single brand will allow it to draw together the best practices from across the globe, and offer a consistent spa standard. All locations will adopt Eforea’s aesthetic design concept of sleek, simple and modern coupled with customised treatments and services. Dave Horton, Global Head, Hilton Hotels and Resorts, says, “Eforea delivers the high standards that our guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality.” The first Eforea spa has debuted at the Hilton Short Hills property in New Jersey with the remaining locations following suit soon.3
Posted on: 27-10-2010
Source: www.caterersearch.com
