UK-based cosmetics and skincare brand, The Body Shop, has opened its latest store in Mumbai at the Korum Mall, taking its store count in India to 53. Since the beginning of this year, The Body Shop has been expanding its presence in Mumbai, and the new store opening is aimed at further capturing the market. The beauty brand now has 11 stores in Mumbai, three of which were opened in 2010. The new store located in Thane offers all the regulars to customers, including promotions, free make-up applications and skin consultation.