L’Oréal states INOA as a reason for success

In the first nine months of this year, L’Oréal Professionnel posted an upward sales of 4.5 percent. According to Nicholas Hieronimus, Outgoing President, Professional Products Division, “In the midst of economic crisis L’Oréal Professionnel’s INOA turned out to be a ‘game changer.’ It has been working on qualitative and quantitative basis as the products rollout is ongoing, most recently to China and Brazil.” L’Oréal advertised in TV, newspapers, magazines, Internet and blogs, talking about the new hair colour technology in the brand – INOA, which is now present in more than 76,000 salons worldwide. Sales of the Professional Products division’s permanent hair colour applications are reportedly growing by double digits.