US-based beauty firm, Markwins Beauty Products Inc’s, Wet ‘n’ Wild is stepping up its presence in the the value cosmetics arena with new products, expanded doors and upgraded marketing efforts.
The firm is unleashing what it hopes could be some of its biggest debuts. The splashiest are MegaLash Clinical Serum and MegaLash Clinical Mascara. “We aren’t the first with a serum but we are bringing innovation to consumers at a value. They will be launched in a combination package to encourage trial. Thanks to big growth in mascaras and a merchandising system housing all mascaras together and identified by type, Wet ‘n’ Wild made huge gains in grabbing market share in mascaras”, says Anita Jennison, Marketing Director, Wet ‘n’ Wild. Adding to the product portfolio is the Color Icon shadows with more vibrant hues. The trios offer three complementary shades and a “How To” map on the package. Joining the Color Icon franchise is a brow and eyeliner, a shimmer pencil and a retractable eyeliner. In lips, Wet ‘n’ Wild will add sheer gels and a lip liner along with foraying into nail colour segment.
Posted on: 8.12.2010
Source: www.wwd.com
