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Kroger names Geoffrey J. Covert as senior VP of retail operations

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The Kroger Co has announced the appointment os Geoffrey J. Covert as senior vice-president of retail operations, effective January 1, 2011.

Covert joined Kroger in 1996. He has served as president of the company’s Cincinnati/Dayton division for the past six years. Earlier, he served as senior VP and president of Kroger Manufacturing. Before joining Kroger, Covert spent 22 years at Procter & Gamble in various management positions.

“Covert brings tremendous leadership and background to this important position in our company,” said Rodney McMullen, president and COO, Kroger. “His broad range of experiences will enable him to continue to improve the effectiveness and efficiency of our operations and enhance the customer experience at our stores.”

Covert will be responsible for leading company’s programmes and processes focused on operating efficiency, store productivity, and associate and customer safety .

— IndiaRetailing Bureau

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