The luxury spa, DAMAI, launched its first outlet in Gurgaon on December 5, 2010. The 3000 square feet spa offers a variety of treatments from Pevonia, including massages, foot reflexology, the neck and shoulder massages, facials, etc. “DAMAI has been inspired by concepts of different eras and by different corners of the world. Nothing is conventional, right from the arched ceiling to the glamorously, shimmering Italian flooring,” comments Ashish Gupta, Founder, DAMAI. In addition, extreme care has been taken to pamper each guest, by adhering to their personal preferences including hand-picked essential oils, intensity of technique used as well as the choice of music played while undergoing the spa treatment. The price strategy varies from Rs 1500 to Rs 5000, depending on the treatments. On their expansion plans, he says, “We plan to open two more outlets in Delhi and NCR in 2011.”