Beginning January, Procter & Gamble will start shipping its first products that include sustainable and recyclable plastic sourced from Brazilian sugarcane.
“Beauty is the first category from the consumer products giant to kick off the new sustainable effort, to be seen specifically in CoverGirl’s new NatureLuxe Silk Foundation. Items within Pantene and Max Factor are slated to utilise the new sustainable packaging later in 2011. It will include a very small amount of the sugarcane-derived packaging, using a pilot quantity that was made available to us from the sugarcane-plastic manufacturer. As we learn, it is our intention to increase the amounts of bioresin we use over time,” says Jenny Rushmore, Sustainability Leader, P&G Beauty and Grooming.
She further added that “P&G is working with architect and ‘Cradle to Cradle’ author William McDonough to build more environmentally friendly manufacturing facilities worldwide, and that a hair care plant in Romania was slated to complete by the fourth quarter.” It produces 50 percent lower carbon emissions per unit of production compared to P&G’s most current sustainable plant, according to the firm.
P&G reaffirmed its commitment to sustainability and meeting its goal of using 30 percent renewable energy in manufacturing by 2020, and will be replacing 25 percent of its petroleum-based materials with renewable materials.
Posted on: 24.12.2010
Source: www.wwd.com
