Domino’s Pizza has expanded its footprint in Bhopal by opening a second outlet in the city’s Eden Garden area recently. The pizza delivery chain’s first outlet in the Madhya Pradesh capital is located at the food court of DB Mall.
Speaking on the occasion, Ajay Kaul, CEO, Jubilant Foodworks Ltd, said, “The overwhelming response to our first outlet in Bhopal and in other tier II and III cities proves Domino’s popularity. We are confident that adding up another store will give an opportunity to our customers to enjoy our delicious pizzas, pastas and wraps through our dine-in and delivery models.”
Domino’s Pizza is upbeat about the market potential of tier II and III cities, including Calicut, Madurai, Gangtok, Raipur, Jabalpur and Bhubaneswar, and is opening a string of outlets in these cities. “In smaller cities, dining out is a special occasion for the family and keeping this in mind our outlets have been designed for a comfortable dine-in,” said Dev Amritesh, senior vice president – marketing, Jubilant Foodworks Ltd.
He further said, “Our market research establishes that pizzas are no longer seen as an alien food in India and we have seen that with the success of Domino’s in every new city that we have entered. We believe a significant fraction of our success is attributed to our delicious and affordable product range that starts at just Rs.39.”
Jubilant Foodworks Limited (JFL), a leading food service company, is the master franchisee of Domino’s Pizza International in India.
– IndiaRetailing Bureau
