Elizabeth Arden to manufacture, distribute, market fragrances for Kate Spade NY

An exclusive, long-term, global agreement between Elizabeth Arden, Inc. and Kate Spade New York, has the former handling the manufacture, distribution and marketing of Kate Spade New York fragrances. “Kate Spade New York is the ideal brand partner for Elizabeth Arden,” stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. “Kate Spade New York has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the Kate spade new york lifestyle to the next level.” Kate Spade New York has the classic rags to riches story with humble beginnings as an iconic American brand that revolutionised the accessories market with sleek, utilitarian handbags. From handbags to fragrances, Kate Spade New York has expanded its product range to include jewellery, apparel, shoes, eyewear and other items. Today it has partnered with Elizabeth Arden, a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 100 countries. Commented Craig Leavitt, Co-President and Chief Operating Officer, Kate Spade New York, “Through our partnership with Elizabeth Arden we’ll be able to bring another dimension of the Kate Spade New York brand to life.”
Source: womensweardaily.com