Tile manufacturer Orient Ceramics & Industries Ltd (OCIL) has entered the Hyderabad market with a 750-sq.ft showroom at Srinagar Colony.
The store will have the manufacturer’s all three brands – Europa, Orient and Stiler. This is OCIL’s second outlet in South India after a franchised showroom in Coimbatore.
Speaking on the launch, Madhur Daga, executive director, OCIL, said, “Hyderabad is the sixth most populous urban agglomeration in India. The transformation of Hyderabad into India’s first ‘cyber city’ and presence of almost all major MNCs encouraged us to open our outlet here.”
“Also, as we have acquired Bell Ceramics, which has a strong dealers’ network in Southern India and specifically in Andhra Pradesh, our presence in Hyderabad will further strengthen our position in this highly competitive market,” Daga added.
In the next one year, OCIL plans to open 25 franchised stores, besides four company-owned, company-operated showrooms and 75 shop-in-shops across India.
– IndiaRetailing Bureau
