MAC has announced the launch of a new range of lip colours and eye shadow colours called the Peacocky collection due for release in March 2011, at all MAC outlets in India. The company claims to have launched colours that are touted to be exotic, unusual and raging against everything simplistic. On the texture and feel of the lipsticks, MAC claims that the new Kissable Lipcolour is creamy as they have employed an elastomer technology that imparts a velvety, aerated feel to the lipstick without sacrificing shine. For the eye shadow range, the company states that it gleams like chrome, with light reflecting properties and is crease resistant and vitamin-fortified.