American developer, manufacturer and marketer of health and beauty products, Conair has signed on a new spokesperson, hairstylist Jonathan Antin. The Los Angeles-based hairstylist, says, “I finally connected with a great line of styling tools.” Now, “when I’m doing hair I’m not just using my haircare line and someone else’s tools,” said Antin. “They’ve never had a pro endorsing their line.” Print media, television ads, in-store displays are just some of the aspects covered in this promotional venture. Paulette Heller, vice president of marketing for Conair, said, “Jonathan brings a lot of energy to our product lineup. His styling expertise and experience with our tools will reinforce our message of salon results at home.”
Source: http://www.wwd.com
