A decade after the launch of its Addict lipstick, French luxury cosmetic brand, Dior has launched a new collection with the same moniker. The line was presented at an event held in Paris by Parfums Christian Dior.
Kate Moss stars in Dior Addict’s advertising campaign. The 44-colour Dior Addict line is billed as offering the widest shade range in the lipstick market. Reformulated, the products contain 25 percent less wax than traditional lipsticks and includes ‘Mirror Jelly’, a gel created with polymers and oils. Mirror Jelly is said to heighten light reflection, and therefore, allow for a spectacular shine. Although the product only leaves a thin film on the lips, Mirror Jelly purportedly allows for plumping hydration.
Source: www.wwd.com
