American direct seller, Avon has launched their Ultra Color Rich Moisture Seduction lipstick. The product proposes two formule that work together to provide color and moisture, such as the presence of conditioning ribbons that promise to restore hydration and provide 24-hour moisturization, and the ribbons of color charged pigments coat the lips’ surface so the color is ‘rich, clean and bold’. SPF 15 present protects the lips from harmful UV rays. Shades vary from Bronze Shimmer, Deep Maraschino, Mocha Plum, Nude Perfection, Pink Taffeta, Plum Gorgeous, Red Kiss, Rosewine, Brick Brown, Fuschia, Raisin and Raspberry. Available exclusively through Avon Representatives.