In order to expand its presence across the country, Delhi-based quick service restaurant chain Nirula’s is shifting its focus to tier II cities such as Patna, Baroda, Pune and Udaipur, among others. The soon to-be-launched outlet in Patna will, in fact, mark Nirula’s presence in Bihar.
Speaking on the sidelines of an NRAI (National Retailers’ Association of India) conference in Delhi on March 16, Samir Kuckreja, CEO and MD, Nirula’s, disclosed the company’s expansion plans. He said the QSR chain would open 50 new outlets in the next one year. “The company will invest around Rs 15-20 crore for expansion,” he added.
Fifty per cent of the new outlets will be company operated, while the remaining will be managed by franchisees, Kuckreja informed.
Besides expanding its footprint in India, Nirula’s is also planning to expand its global presence in countries such as Sri Lanka, Nepal and the Middle East region by 2013.
– IndiaRetailing Bureau
