Italian fashion retailer Benetton has introduced its global retail concept in India with the opening of a new outlet at Connaught Place in New Delhi. Located at Hamilton House, the design concept and interiors of the outlet is a first-of-its-kind in Asia. In sync with Benetton concept outlets across major European cities, including Milan, Paris, London, Frankfurt and Istanbul, the store beautifully combines the group’s innovation-driven identity with the vibrant historical elements of the Indian capital.
The new Hamilton House megastore and is part of Opening Soon…, a programme of sales network-oriented investments aimed at implementing new architectural and design concepts in the retail spaces of the world’s major cities and in a number of cities that are icons of the world’s transformation.
The new store rises through three floors unveiling the new Spring/Summer Collection 2011 including womenswear, menswear, kidswear and accessories.
Speaking on the occasion, Sanjeev Mohanty, CEO, Benetton India Private Limited, said, "It gives us immense pleasure to launch our first concept store in the capital city. It will not only strengthen Benetton’s presence in the market since the economy is booming, but also serve as an important communication platform."
The Benetton Group has a network of more than 5,500 stores across 120 countries worldwide, and retails brands like United Colors of Benetton (UCB), Sisley, Playlife and Killer Loop.
– IndiaRetailing Bureau
