Premium fashion brand Tommy Hilfiger, which was brought to India by Arvind Murjani Brands Pvt Ltd, a JV between Murjani Group and Arvind Mills, in 2004, is all set to strengthen its position in the country. The international brand plans to launch 25 new exclusive brand outlets (EBOs) by the end of this calendar year to reach the 100-store mark.
Continuing to expand its reach across the country, Tommy Hilfiger launched an EBO at Sector 17, Chandigarh a week ago. Spread over an area of 700 sq.ft, the store offers the entire range of children’s wear.
To provide customers with a complete lifestyle solution and gain an early foothold in an emerging branded footwear market in India, Tommy Hilfiger recently launched a line of footwear for men and women.
The two distinct footwear lines – Sportswear (catering to a distinct clientèle that seeks a quirky and fun look) and Denim (for the edgy fashion forward youth) – will be available at the brand’s exclusive outlets and select department stores.
– IndiaRetailing Bureau
