RPG Group-promoted Spencer’s Retail has recently launched its first ‘Hyper’ store at City Centre, Siliguri. Spreads across 25,000 sq.ft, the new outlet offers a wide range and assortment of merchandise across various categories, including food and grocery, electrical and kitchen appliances, stationery, home, fashion and personal care products.
Amit Mukherjee, executive director, operations, Spencer’s Retail, said, “We are happy to launch our first Hyper store in Siliguri. Spencer’s already has around two lakh sq.ft of trading area in West Bengal and we would be further expanding our presence in the coming months. Spencer’s has worked hard to make shopping experiences even more convenient and enjoyable for the consumer.”
The occasion also witnessed the launch of Spencer’s loyalty programme, Spencer’s Smart Rewards, which allows a shopper to earn points with every purchase and redeem the same at the stores upon minimum criteria being fulfilled.
“Special care has been taken to ensure a meaningful choice of regional assortment specific to Siliguri to meet the specific preferences of this city’s shoppers,” added Mukherjee.
Spencer’s Retail currently runs around 200 stores, including 30 large-format ones, across 35 cities in India and plans to open 20-25 new hypermarkets, along with a few small neighbourhood stores, by March 2012.
– IndiaRetailing Bureau
