Emami Limited has announced the acquisition of the exclusive India rights of Multi Plant Stem cell technology on April 12. The company has acquired the exclusive India rights of the proven, tried and tested technology from Mibelle Biochemistry of Switzerland.
This technology has won several international accolades which include the innovation prize for the best active ingredient at the European Cosmetics Awards. This technology is utilized by various international names such as 3 Lab, Absolute Precious Cells, Skinvage, Lancome, etc. According to Priti Sureka, Director, Emami Limited, “This is a great opportunity for the Indian cosumers to enjoy the benefits of this technology matching upto international standards. Emami is delighted to have been the catalyst behind introducing this technology in India.” Dr Fred Zülli, Founder, Mibelle Biochemistry, Switzerland, says, ”This is the future of skincare brands. Today in India, we introduce the innovative Multi Plant Stem cell technology that can harness the regenerative power of plants and apply that same concept to in skin care products.“
