L’Oréal Paris has partnered with the Pakistan Fashion Design Council (PFDC) and announced its upcoming event, namely PFDC-L’Oréal Paris Bridal Week 2011, to be held in Lahore in September/October.
The event is an attempt to define and present both contemporary and traditional Pakistani bridal fashion and make-up trends. With a large number of different creative and style gurus taking part in the bridal week, the PFDC-L’Oréal Paris team will showcase L’Oréal Paris’ beauty portfolio, spanning across three days with over 15 runway shows.
Speaking on partnering with the PFDC, L’Oréal’s Managing Director, Musharaf Hai, said, “Bridal fashion is the heart of Pakistani culture and we are delighted to be partnering with fashion and style leaders like the PFDC to showcase new talent, beauty and fashion trends in the fashion industry.”
Source: www.dailytimes.pk.com
