German sports lifestyle brand Puma has launched its largest store in the Eastern Europe, Middle East and Africa region at Delhi. Located in Connaught Place, the new store offers the high-end ‘Black Station’ international fashion range as well as apparel and footwear for children. This is the first time the kids’ range has found its way to a Puma store in India.
Commenting on the launch, Rajiv Mehta, MD, Puma Sports India, said, “We are proud to launch the region’s largest Puma store in India. Our stores are all about fun and joy. The bright Puma colours, interspersed with cool products available at the new store, will offer consumers a unique shopping experience.”
The Connaught Place store builds on consumer shopping behaviour and insights. The unique trial rooms are designed to be bigger and better compared to most standard stores. The merchandise mix caters to both ends of the consumer spectrum.
Founded in 1948, the Puma Group, which owns the Puma, Cobra Golf and Tretorn brands, distributes its products in more than 120 countries.
–IndiaRetailing Bureau
