Spanish fashion and lifestyle brand Mango, which made its entry into India in 2001 under a commercial agreement with Major Brands, continues to expand its presence in the country.
The company recently announced plans to strengthen its foothold in the Indian market with the opening of six more outlets. “We are opening six new stores with Major Brands in Mumbai, Chandigarh, Ludhiana, Mohali, Ahmedabad,” said Daniel López, managing partner and deputy general manager, Mango.
He continued, “Major Brands has been not only our retail partner, but also a committed communication partner, making Mango a household name among the affluent class in India.”
In India, Mango currently has 16 stores in cities such as Mumbai, New Delhi, Bangalore, Gurgaon, Hyderabad, Kolkata and Pune. It also has two shop-in-shops at Shoppers Stop. Of the brand’s total stores in India, Major Brands operates 14 outlets. Established 10 years ago, the Mango-Major Brands partnership has grown in strength over the years.
Clarifying that Mango does not have a licensing agreement with any other partner in India, López said, “What we do have is another approved franchisee, DLF Brands, for the south, some regions of the west and our Delhi airport stores.” In December 2010, DLF Brands entered into a new commercial relationship with Mango with the opening of two stores at the Delhi airport.
The fashion brand began its international expansion in 1992 with the opening of two franchises in Portugal. In 2010, Mango increased its number of stores by 380, 7 in Spain and 373 abroad, which represents more than one new store opening every day.
–Mumbai Bureau
