London-based personal care company The Body Shop is claiming that they are launching another international body butter with a duo concept: “One product, two formulations – simply divided by smart packaging.” Body Butter Duo is a single pot with two compartments containing two body butter products offering different levels of moisturization – one for normal skin such as that on arms and one for dryer skin such as that on shins and elbows. The Body Shop says its existing body butters are global cult items, with one sold every three seconds. However the company says it also understands that different parts of the body require different levels of moisture intensity, with 72 percent of women claiming to have very dry skin.
Available in four fragrances (Floral Acai, Vanilla, Macadamia and Sweet Pea), the Body Butter Duos incorporate Community Fair Trade ingredients including shea butter, beeswax, cocoa butter, Brazil nut, babassu nut oil and soya oil.
Source: www.cosmeticsbusiness.com
