With the launch of its first ‘Arvind Experience Store’ in Gujarat at Vadodara, denim major Arvind Ltd. is eyeing 100 stores by the end of the financial year 2011-12. The store in Vadodara is the company’s eighth in the country after seven stores in Andhra Pradesh.
Talking about the future plans, Sanjay Lalbhai, chairman and managing director, Arvind Ltd. said, “We have already launched these stores in Andhra Pradesh. With the first store in Gujarat being launched, we are planning to add 92 more stores this year to hit the 100 stores mark.”
‘Arvind Experience Store’ is a first of its kind for the fabric retail channel. The Arvind store is a modern and futuristic layout to house all of Arvind’s products. By offering customised tailoring and the best of Arvind’s ready-made brands, the store is a complete lifestyle destination. Efforts have been taken to ensure that the store not only lives up to today’s retailing standards but also creates its own unique positioning in the market.
The ‘Arvind Experience Store’ is built up on massive area of 2000 sq ft in Vadodara and will house world-class brands like US POLO Association., Flying Machine and Arrow .
Talking further about the store, Lalbhai said, “Arvind Denim Labs, a concept exclusive to the Arvind store, will, for the very first time, customize washed jeans for their customers. Every denim order will be made in Arvind’s factory exact to the customer’s specifications, with each and every detail customized to their preferences.” With this offering the company also presented for the first time in India, hand crafted bespoke denim. The denim section of ‘Arvind Experience Store’ will cater to a segment ideal for the youth and for work wear.
Studio Arvind, the customized tailoring offering of the Arvind store, is expected to bring to the fore all of Arvind’s knowledge in creating world-class garments. Not only do they provide customized garments but will also offer different styles and fits for each category.
Source : Business Standard
