The leading denimwear brand, Pepe Jeans London has launched its biggest flagship store in coastal Andhra Pradesh. Located on Vijayawada’s high street, the store is spread across 2200 sq.ft and offers a wide range of jeans and casual wear such as shirts, t-shirts, shorts, skirts, dresses and accessories for both men and women.
Speaking on the occasion, Chetan Shah, managing director (India), Pepe Jeans London, said, “With this launch, Pepe Jeans is set to breathe in an all new store layout at par with our international showroom ambiance to provide our consumers an exclusive shopping experience. The layout has been designed to act as a continuous fusion of quality fashion products and interactive environment.”
The vast retail area of the new outlet is divided into two zones – Bluez Lounge and Fashion Lounge – to create a unique shopping experience. The store provides its consumers with a highly personalised way to shop by the latest fit, finish and style.
The décor of the new showroom evolves around contemporary look from premium full length mirrors and the unfinished rugged look on the walls to give a lounge feel to its customer with pumping music playing in the background.
– IndiaRetailing Bureau
