Post the launch of its destination store at New Delhi, the company plans on investing over Rs. 250 crores in the domestic market through expansion of its Forever and Carbon outlets. The brand is famous for a wide range of traditional and contemporary gold and diamond jewellery across categories.
The retailer has plans to open exclusive outlets at Gurgaon and Noida in the next three months. The brand is looking at expanding at Allahabad and Kanpur also. In addition, Forever is already committed to opening outlets at Hyderabad and Surat before the end of this year. The plans in the pipeline include opening stores at Bhubaneshwar and Pune by the end of the financial year. The retailer prefers setting up showrooms at high streets except in places like Gurgaon where the mall culture is more prevalent.
Pranav Dalal, head – retail operations, said, “The retail market in India is growing at a rapid pace and we are focusing on further expanding our presence across the country. We are targeting cities of Gurgaon, Noida, Allahabad and Kanpur in the coming months. We believe that our rich legacy in the traditional domain combined with our global expertise in contemporary design will give a new dimension to the lifestyle jewellery.”
The retailer has an ISO 9001:2008 Quality Management Certification. All products showcased at the store are bench-marked globally to ensure that customers get international quality certification. All gold jewellery is BIS Hallmark and the diamond jewellery is EGL certified.
Forever Jewellery is the retail arm of the $ US 1 Billion Su-Raj Diamonds, India’s leading value added diamond and jewellery manufacturers since 1950. Forever exports to foreign markets like Middle East, Fiji and the UK and is looking at expanding its footprint domestically and across the globe.
– Purnima Mehra
