Quick service restaurant chain Nirula’s today announced the launch of a new format in the casual dining space in the Capital targetting customers with more spending power.
Keeping in sync with changing times, India’s oldest fast food chain will also start serving alcoholic drinks such as wine and beer to its customers.
“Nirula’s has been a strong name in the quick service segment with a customer spending up to Rs 250 on an average at our restaurants. With the new concept, we are targetting customers who spend around Rs 1,000 per head in a casual dining environment,” Nirula’s CEO and MD Samir Kuckreja told PTI.
Source : Economic Times
