French luxury brand Balmain, has signed a 12-year worldwide licensing agreement with Inter Parfums, developer, manufacturer and distributor of perfumes and cosmetics for Burberry, Paul Smith, Van Cleef & Arpels, Jimmy Choo, Lanvin, among other renowned brands.
“Balmain represents a unique brand in today’s world of fashion. The creative choices and original and high prestige style developed through its different collections provide a strong basis for differentiation in preparing for our future launches under the brand,” commented Philippe Benacin, Chairman and CEO, Inter Parfums.
The agreement, which will come into effect January 2012 onwards, incorporates the manufacturing and distribution of Balmain’s existing perfumes, as well as the launch of a new fragrance for women towards the end of 2012.
