Orra, one of the finest diamond jewellery retail chains in the country, is set to expand in tier II cities. The retailer plans to open 8 to 10 stores every fiscal.
Vijay Jain, CEO and director, Orra said, “We are targeting tier II cities along with the existing markets as well and are looking at clustering. The reason for the expansion is the huge aspirational value the category has created. Propensity to consume in these markets is very high.”
Orra had opened three large format stores in the past two years. The stores give the customer a world class experience in terms of ambience and merchandise.
Orra has 32 exclusive stores at high streets in 25 cities across country, with a total retail area of about 48,000 sq.ft.
– IndiaRetailing Bureau
