Inorbit mall has received an award for digital marketing at the recently concluded ICSC Asia Pacific Shopping Center Awards held at Shanghai. Kishore Bhatija, CEO, Inorbit mall, accepted the award on behalf of the company which has now become the only Indian shopping center to have won the same honor twice at Asia Pacific Shopping Center Awards.
The mall, with a fan base of more than 1.75 lakh people, was awarded for its achievements in strategic digital programs and its impact on the shopping center industry and customers.
In 2010, Inorbit mall expanded its online community through contests, polls, updates, retailer information and distributing vouchers to the company’s Facebook fans. Along with Facebook, the company also used Foursquare and Twitter to engage with the customers.
Bhatija said: “We are elated to have won the ICSC’s Asia Pacific Shopping Center Awards for the second time. Digital marketing and communication via social media is a good way of increasing trustworthiness and goodwill amongst our retailers and customers. We always look forward to offer something better and engage our customers with interesting activities. Such accolades have only affirmed our strategies on the digital platform.”
Inorbit has now received a total number of 35 awards till date. ICSC’s Asia Pacific Shopping Center Awards recognizes excellence within the region’s shopping center industry and honors achievements in marketing and design/development of retail properties.
-Priti Payal
