Aviraté, a Sri Lankan fashion brand, has opened its first flagship store in India at Indiranagar, Bangalore. The outlet offers a range of western wear, including tops, blouses, tunics, jeans, shorts, and skirts. Accessories for women such as scarves, bags, shoes, belts, and jewelry are also available at the store.
The store offers dresses ranging from Rs 1,800 to 8,500. Tops and shirts are priced between Rs 700 to 3, 600 while jeans are available in the range of Rs 1700 and 2,600. Avirate shoes cost between Rs 1600 and 7700. The price for the brand’s handbags starts Rs 1200 onwards while accessories such as scarves and jewelry cost Rs 300 and 400 onwards, respectively.
Aviraté will also have another store at Phoenix Market City, Whitefield, Bangalore by December 2011. The brand also introduces new styles each week. The clothes are manufactured in company-owned factories in Sri Lanka where it launched its first store in 2010.
Aviraté is distributed and marketed in India exclusively by Fashion 365. The brand is a venture by Timex, one of the top five apparel manufacturers of Sri Lanka. Partnering with some of the biggest names in fashion, such as Espirit, Wallis, M&Co, Jones New York, Diesel’, and Marks & Spencer. Timex is also amongst the top 10 apparel manufacturers in the world.
-IndiaRetailing Bureau
