Indus-League Clothing, a part of Future Group, has opened India’s first Manchester United store in Mumbai at Palladium Mall. The outlet stocks apparels for adults and children along with accessories and memorabilia for Manchester United fans.
Fans of the football club will also get an opportunity to personalize their jersey by choosing a particular player’s name and number. The merchandise will be available through store-in-store formats in select Pantaloons, Central & Planet Sports outlets across the country in addition to the Manchester United exclusive brand outlets.
Speaking on the occasion, Rachna Agarwal, CEO, Indus League, said, “I am elated to add Manchester United to the portfolio of Indus League brands. Manchester United Merchandise is a high-end sportswear brand catering to a specific consumer base- mainly football fans across the country. Our aim is to have 5-6 Manchester United Merchandise standalone stores in the coming year.”
Rakesh Biyani, Joint MD, Pantaloon Retail India said that with around 20 million fans in India, Manchester United is by far the most followed football club in the country and Pantaloons is happy to partner with them to launch the brand in India.
The brand has targeted a revenue of 10 crore in the first year and aims to scale to 50 crore in the next two-three years. In the first leg, three standalone stores will be launched in Mumbai, Kolkata, and New Delhi.
Indus-League Clothing is a lifestyle marketing company headquartered in Bangalore. A part of the Future Group, Indus-League markets a diverse set of brands like Daniel Hechter, Head Quarters, Indigo Nation, Jealous 21, John Miller, Scullers, Urbana, and Urban Yoga.
-IndiaRetailing Bureau
