@home, the Mega home store by Nilkamal, has opened its third store in Bangalore at Rajajinagar. Spread over 18,000 sq.ft., the new outlet offers a wide product range for home décor, furniture, and accessories with easy finance options and after sales service.
Speaking on the occasion, Manish Parekh, Executive Director, Nilkamal, said: "We have launched our third store in the northern part of Bangalore since we already have stores in the East and South of the city. Bangalore has far more growth potential as compared to any other Indian metro. @home has always followed a strategy of having multiple stores in a city. This cluster strategy helps us in many ways to optimize the operational, logistics, and the marketing costs. In addition, it also reduces the gestation period for the brand and the store to establish in the market. We have always received an excellent response from the two stores at Bangalore and observing the increased demand for luxury homes, we planned to reach across all pockets in the city. The company is also planning to launch few more stores across the southern region in the next few months. "
The new store offers facilities such as easy monthly installment scheme, free interior planning service through @home’s 3D Imaging Software, and free consultation with interior designers.
Nilkamal is a Rs 1,500 crore company in furniture and material handling business. Currently, it has 20 @home stores across the country spread across 13 cities at Ahmedabad, Bangalore, Chennai, Coimbatore, Ghaziabad, Hyderabad, Kochi, Mumbai, Navi Mumbai, Pune, Surat, Thane, and Vadodara covering a total retail space of 3.5 lakh sq.ft.
-IndiaRetailing Bureau
