Evok Mega Home Store, a home interiors retail chain from Hindware Home Retail, has opened a “speciality home interiors” Mega Store in Kochi. Spread over 12,000 sq.ft., the outlet offers over 16,000 lifestyle products including home furniture, soft furnishings, home décor and accessories, modular kitchens, laminated floorings, bath fittings, and lightings.
Speaking on the occasion, D K Jairath, CEO, HHRPL, said: “Evok has the core vision of becoming the first choice partners to provide ‘complete home interior’s solution’ to its customers. I am pleased to announce the launch of our Evok Mega Store at our preferred destination Kochi. We hope to keep delighting our customers and repeat the tremendous response we have received so far at other Evok stores. With rigorous expansion plans set for pan India markets, we are looking forward to setting new industry benchmarks in the home interiors retail sector.”
This is the company’s 16th store in the country under its Rs 250 crore investment plan. The new outlet will also provide “Design to Build” interior design services to its customers. In-house designers at the showrooms will assist customers to visualise their ideal home spaces using 2D and 3D visualisation.
The company plans to open more stores in cities such as Indore, Ahmedabad, Vadodara, Vashi, Nashik, Chennai, Coimbatore, Vishkapatnam, Kolkata, and other cities. Evok aims to add 8-10 Mega Home Stores by the end of 2012, continuing expansion in tier I and II cities.
Evok Mega Home Stores entered the organized home retail market of India in 2008. The retail chain currently has a presence across New Delhi (West and South Delhi), Gurgaon, Faridabad, Ghaziabad, Chandigarh, Ludhiana, Bangalore, Hyderabad, Lucknow, and Maharashtra (Thane and Pune). The company aims to achieve a turnover of Rs 400 crore by FY 2014-2015.
Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100 percent subsidiary of HSIL. HSIL Limited (formerly known as Hindustan Sanitaryware and Industries Limited) is the flagship company of the Somany Group.
-IndiaRetailing Bureau
