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Illinois-based World Kitchen ties up with TTK Prestige to launch Indian subsidiary

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Illinois-based World Kitchen Holding Company LLC, which manufactures and markets high-end kitchenware products worldwide, has tied up with TTK Prestige to launch its Indian subsidiary called World Kitchen India to sell kitchenware by Corelle, Corningware, Pyrex and Visions directly to Indian consumers through retail outlets and channel partners in the North, East and Western parts of the country. TTK Prestige will look after the distribution in South India.

Speaking on the occasion, Joseph Mallof, President and Chief Executive Officer, World Kitchen Holding Company LLC, said: “Over the past decade, we have been witnessing high growth in segments such as crockery, with a market size of around USD 726 mn and still growing. Even with the overall housewares industry at USD 3.3 bn, the Indian market still has enormous growth potential. Establishing an Indian subsidiary will enable us to better meet the demands of a rapidly evolving consumer base, capture a bigger share of the growing Indian market and provide local consumers the access to World Kitchen’s brands and products.”

Indian consumers are becoming more sophisticated and demanding for their kitchenware considering durability, design, hygiene and safety before making any purchase.

World Kitchen, LLC is headquartered in Rosemont, Illinois. The company manufactures and markets kitchenware products worldwide. It also has an Asian entity World Kitchen (Asia Pacific) headquartered in Singapore, and other sales and distribution offices in China, India, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand, Philippines and Vietnam. It also has a decorating plant and distribution centre in Malaysia.

-IndiaRetailing Bureau

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