Gaja, the in-house retail brand of Kolkata-based Shree Ganesh Jewellery, has opened its first store in Ghaziabad. Spread over 750 sq.ft., the showroom stocks gold, fusion and diamond jewellery including rings, earrings, pendant sets, necklaces and bangles. Over 200 sets of kundan jadau, polki chakri, and light-weight jewellery collection ‘Gaja Lites’ will also be available in the store.
Speaking on the occasion, Nilesh Parekh, Chairman, Shree Ganesh Jewellery, said: “We foresee a lucrative market in Uttar Pradesh especially in the upcoming tier II cities such as Ghaziabad where the consumers are looking for exclusivity. We are glad to present Gaja to our customers here. Gaja jewellery designs are a mix of modernity and tradition and available at a reasonable price. We are expanding our retail presence at a great pace and hope to reach the target of 100 stores by end of FY’13. ”
Gaja is now present in Bangalore, Gurgaon, Kolkata, Ahmedabad, Rajkot, Chandigarh, Amritsar and Ghaziabad. The company has recently entered into an alliance with Bharti Retail for shop-in-shop arrangements at its retail stores. According to the company officials, Gaja has a special collection called Gaja by Sabyasachi which is available only in Sabyasachi stores in Mumbai and Kolkata.
Shree Ganesh Jewellery House is a listed Rs 6, 000-crore turnover company. It also focusses on export market with buyers in Singapore, Middle East, and Hong Kong. The company, on a retail expansion mode across India, has marked its entry into Uttar Pradesh with the store at Ghaziabad.
