My Mart, promoted and owned by PB Retail, has opened its first store in Mahipalpur (Delhi), eighth in the country. Spread over 2,500 sq.ft., the outlet stocks apparel for infants and kids up to 14 years including party wear, night wear, ethnic and western wear.
The company claims that the store has been designed on a low operation cost model allowing consumers to make purchase at 10-15 percent less than what is available in the market.
Speaking on the occasion, Pawan Agarwal, Chairman and Managing Director, My Mart, said: “This is our exclusive store for kid’s apparel and a diversion from our existing store formats where we provide accessories, footwear, bath products, toys, and all fashion accessories under one roof. We have created this to provide various options for kids at an economical price.”
The apparels are priced between Rs 69 and 4,000. Agarwal has designed the store while lighting has been done by Kalinga International.
