AlphaOne mall, Ahmedabad, has launched its first customer loyalty programme called “AlphaOne Advantage Club.” Shoppers at the mall can earn points and get rewarded by redeeming their accumulated points. The programme does not use a plastic card. Instead, the customer’s mobile number will serve as a unique identification number. To start with, the programme will allow shoppers to earn loyalty points at the food court “Flavours”. The mall will gradually extend the facility for all its shopping, entertainment and hospitality services adding more brands under its portfolio.
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