Indian manufacturer and retailer of fine bone china and ceramic tableware Clay Craft India has announced a tie-up with online retailer Fabfurnish.com. As a part of the association, Clay Craft’s fine bone china, ceramic-ware, plastic and Thermoware products including tableware, tea-sets, kitchenware, interior art pieces and designer mugs will be merchandised on the e-commerce portal.
Commenting on the association, Deepak Agarwal, Director, Clay Craft India, said: “Indian lifestyle of dining has changed and people demand for fashion everywhere. Various utensils of kitchen are now being replaced by either fine bone china, ceramic or thermowave products. Joining hands with Fabfurnish.com is a step towards providing fashion in dining to our valuable customers. Our exclusive tableware and tea-set range will be available on the e-commerce portal. Currently, we have put over 60 exclusive product range under Kitchen and Dining section of Fabfurnish.com. This business tie up will help our brand to reach to customers who love fresh and healthier dining with designer crockery.”
According to Fabfurnish.com officials, Karina Dinner Sets, Sultan Tea Sets and Tilted Tea Sets are becoming popular among customers. Traditional and Mughal theme based products are also the key attractions.
Vikram Chopra, Founder & Managing Director, Fabfurnish.com, stated: “At FabFurnish, we are committed to provide high quality, modern designs at affordable prices to our customers and partnership with Clay Craft is a testimony to the same. We have together developed great designs that customers are going to love. The quality is par excellence and at great prices as well.”
With nearly 10,000 retail counters and over 150 channel partners, Clay Craft also has partnerships with retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18, and Jabong.com. It also exports high-end products to the UK, Egypt, Saudi Arabia, and the UAE.
