India Fashion Forum 2014 held in association with Birla Cellulose, umbrella brand of Aditya Birla Group that showcased the fashionable aspect of LiVA through Pooja Nayyar’s spectacular collection made with SS15 LiVA range. The brand also initiated a unique category of awards, Birla Cellulose Excellence Awards at the In Fashion and IFF 2014 award ceremony to celebrate the excellence in the business of cellulosic fibres.
The awards proved to be a prestigious platform in the business of textile trade and fashion to acknowledge the contribution of various partners across the value chains who have contributed in growing the cellulosic fibres category in the country.
Birla Cellulose was delighted to felicitate its partners across categories that included Excellence in VSF Knitting with Focus on Domestic Market, Suditi Industries; Excellence in VSF Knitting with Focus on International Market, Mercury; Excellence in Suiting Fabrics Manufacturing, Siyarams; and Excellence in Women Wear Fabrics Manufacturing, BRFL.
IFF 2014, the two-day event took place on 17th and 18th January at Bombay Exhibition Centre, Goregaon in Mumbai and featured interactive sessions by connoisseurs, trend workshops, Images Fashion Awards, exhibitions, fashion shows, live performances and interviews. The 14th edition of IFF 2014 was all about networking and gaining knowledge of fashion and trade.
On the occasion Manohar Samuel, President– Marketing and Business Development from Birla Cellulose shared his views: “Birla Cellulose is glad to be a part of India Fashion Forum this year and we are looking forward to build a long term association with The Images Group. We are excited to showcase LiVA’s SS15 collection.”
Birla Cellulose is working on building a consumer and trade brand LiVA for its range of cellulosic fibres. Samuel further added that LiVA is a premium product offering to the consumers and an alternate to cotton. We want to collaborate with top fashionable brands and designers and provide a great product while staying sustainable and give back to the environment.
