World’s trend forecaster, WGSN presents a comprehensive breakdown of the key takeaways for the contemporary, modern missy markets from the New York, London, Milan and Paris Spring/Summer 2014 catwalks. The brand represents important part of WGSN’s comprehensive trend analysis and forecasts. For modern missy, the focus was on a very tailored shape with the long-sleeve collared shirt, structured sleeve top, bermuda short, collarless jacket and pant set as designers looked to incorporate more matching tailored sets into their product assortments.
Long-sleeve Collared Shirt
From fitted and cropped, tailored and colour-blocked to voluminous-structured sleeves and multi-directional stripes, refreshing updates to the traditional work-to-evening modern missy staple, the long-sleeve collared shirt will be all around this season.
Cardigan
The cardigan continues to be a key item this season, with V-neck and crewneck styles. Newness and important updates for the missy market come in intarsia patterns, hi-lo yarn tensions, and marled yarns. Styling includes belted waists, tucked in, and fly-away single-button closures.
Tailored Short Sleeve
An important item on the catwalk across womenswear, especially for missy as a wovens update to the typical button-up short sleeve shirt. Tailored short sleeve tops will be paired with matching bottoms and accompanied by complementary prints and patterns. Design details included cap and set-in sleeves, straight shapes that hit at the hip, and crewnecks.
Sheath Dress
Sheath dresses have developed this season, with below-the-knee lengths and body-con silhouettes adding to the repertoire of banded waists, high necklines and pencil skirts, to make for a flattering silhouette for the demure missy woman.
Wide Leg
This classic silhouette has channelled old Hollywood glamour, as an elegant alternative to the plethora of dresses seen on the runway. Tailoring is key, as are the silk, linen and light cottons used to keep a streamlined silhouette.
Pencil
This classic item continues with relevancy as designers explore all-over embellishment, photo-real print work and sheer under-layers to update this core missy item.
