Men’swear producer, Jack & Jones presents the four cool, casual and confident Spring Summer 2014 fashion trends for men. The four trends, Core, Originals, Vintage and Premium offer a sharp, fashionable and casual look timeless yet modern appeal. The Core look comprises a strong graphical concept, innovative details, contemporary fabrics and utility trim. The collection is focused on denim and sports materials combined with lightweight cottons and polyesters.
It is a fusion of streetwear and sportswear characterised by comfortable and practical styles. The trend is all about being fresh, stylish and crisp. The clothes meet the needs and demands of an urban lifestyle. Core has sharp, minimalist designs that match almost anything or everything.
Keeping the style quotient intact, Jack & Jones’ new summer collection Originals presents the fashion conscious sport an individualistic look. The collection captures and brings together the biggest and most important trends of the season by mixing the surf/ skater look with a mash-up of sports and 90s-inspired characteristics.
Based on all-over and conversational prints, stripes, structure effects, different types of
dyes and use of sprays, the summer collection consists of hip and seasonal must-haves such as long and short sleeve shirts, application logo sweatshirts, polo shirts, t-shirts and
shorts. With a wide range of options in a mix of colours and styles, everyone has a chance to customise.
The Vintage collection aims to capture the true soul of jeanswear by reviving authentic vintage items and reproducing washes, trims and fabrics with reference to specific periods in time.
This summer the look and mood have influences from the 1970s. This is illustrated by retro graphics and all-over prints, authentic materials and worn faded looks on key items like washed down denim shorts, printed tees, a check shirt and leather trainers. With a well-balanced blend of authentic jeanswear, basic items and contemporary styles, the collection for the summer of 2014 achieves the perfect vintage look with a modern twist.
The Premium summer collection is balance between subtle coolness and urban sharpness. It provides a complementing combination of iconic and contemporary styles such as chambray shirts, chino shorts and tees. Trend blazers, sharp dress shirts and artistic graphic t-shirts are also the part of the collection.
Both the classic and fresh silhouettes are upgraded, updated and put into a seasonal context by incorporating all-over floral prints, sports-inspired features and tone-in-tone elements.
