At a glittering ceremony in Delhi, CK Kumarvel, Co-founder, Groom India Salon & Spa, and wife, K Veena, Founder & Chairman, Groom India Salon & Spa, announced actor and fashion diva, Kareen Kapoor Khan, as their brand ambassador.
As the brand touches yet another milestone, CKK, laid out plans for rapid expansion by doubling the number of outlets to 650 by the end of 2014 and also enter international markets, like Dubai, Singapore and Malaysia. Introducing the ambassador, CKK said, “Genelia helped us to move business from 80 salons to 340 salons. Now Kareena will take forward from 341 to 3,000. She will be the face of Naturals. We have a two-year contract with Kareena who has global fame. We are delighted about our association with this very natural actor and beauty.”
Commenting on the association, Kareena said, “I’m very proud to be representing Naturals, a brand that has pioneered the art of exploring innovative beauty service formats and international beauty trends. What is more inspiring is how Naturals has single-mindedly focused on empowering the women in our country, simultaneously revolutionising the grooming industry in every aspect. I look forward to this journey full of creativity and hep women across the country look glamorous and put their best foot forward.”
On the sheer strength of performance, Naturals has grown to become India’s most prominent chin of hair and beauty salons. What started off as an initiative to empower women in 2000, Naturals has expanded its presence across India with over 300 salons in 14 states and 55 cities. About 80 per cent of their salons are franchisee and owned by women.
