Premium global men’s lifestyle brand Swiss Military Worldwide has announced its foray into the Indian retail market with a target of reaching over 200 retail points by year end.
The retail launch will see Swiss Military enter North India markets starting with Delhi, NCR and Chandigarh sometime this month followed by North and North-Western region including Rajasthan, Haryana, Himachal Pradesh, Uttarakhand, Madhya Pradesh, Maharashtra and Gujarat by June this year and by the end of the year expanding their presence Pan-India in both mass retail and large format stores.
Franchisee model of the stores too will be launched in the latter part of the year. The brand is primarily looking at multi-brand outlets to expand and will be focussing on five product categories including Travel Gear, Writing Instruments, Lifestyle Accessories, Leather Goods, and Garments.
