Super Foods launched its products for the first time in the country at FGFI 2014 with its range of cereals, coffee mixes, speciality coffees, hot chocolate and Nutremill (healthy/ cereal products). Founded in 1987, Super Group Ltd pioneered and introduced the concept of 3-in-1 beverage products in Southeast Asia (SEA). It was accredited Pioneer Status by the Singapore Economic Development Board for pioneering the manufacture of instant cereals in 1994, followed by soluble spray-dried coffee (SDC ) in 1998, and non-dairy creamer (NDC) in 2003. The Group currently operates 15 manufacturing facilities across Asia.