L. Joesph Muthaiyan, CEO, Blumerq

“Last fiscal, the biggest challenge has been striking a balance between the increasing raw material cost and effective product pricing. Our strong manufacturing background along with innovative methods of production have ensured we maintain Blumerq as a high quality and high fashion brand at competitive pricing. Since Blumerq is a relatively new brand, acceptance in the market by our target consumers has been another challenge, which we have effectively worked around with a dedicated and extensive market study, strategic placement and creative promotional activities. This year, we are planning to double our turnover from 50 million to 100 million by adding another 270 retail points to an existing list of 314 points, focussing on large format stores, and EBOs in tier 1 and 2 cities. We have our presence across major online retail websites such as Jabong, Flipkart, Home shop 18, yebhi etc and we will be expanding to other prominent websites this year.”