Jeeva, an all-natural product company and the brainchild of Gujarat-based entrepreneurs Bhavna Kanadia and Nirav Patel, has marked its entry into the Indian beverage market by launching its packaged coconut water brand “Jeeva”. The product which is a 100 percent natural isotonic beverage will be initially available in Anand District, Gujarat, followed by a pan India launch.
Speaking on the launch, the company’s Co-Founder Bhavna Kanadia said: “We have launched Jeeva Coconut Water with an aim to offer a tasty yet healthier beverage option to our consumers. It contains electrolytes, vitamins, amino acids, essential minerals, and trace elements that give a real, honest energy boost that lasts through school, work, sports, and beyond. Today, consumers are quite health conscious but most of the products available in the market, like caffeinated soda and energy drinks, do not fit the bill. Our products are inspired by nature’s ethos.”
Nirav Patel, Director, Jeeva added: “We are introducing Jeeva Coconut Water in Ahmedabad, Baroda, Rajkot, Bharuch, and Surat. With a strong chain of distributors in all traditional markets, we are confident to have strong presence and visibility across various retail formats. Over the next three months, we will be expanding our footprints in other major cities as well.”
According to the company officials, experiential sampling of the product will be available in all retail outlets, medical stores and hotels priced at Rs 35 and Rs 45 per 250 ml bottle.
Established in early 2013, Jeeva has operations both in India and in the UK. Presently, the company does not have manufacturing or packaging facility in India and sources coconut water from suppliers in South whereas packaging is also outsourced. Moreover, it is also looking at introducing a number of such products in the coming future.
