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Deal Jeans

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Brand mantra: I don’t do fashion, I am fashion….

Product assortment: Tops, tunics, tees, dresses, J suits, coloured bottoms, denims, capris, crop pants, shorts

The targeted towns or cities in the next couple of years: We are a Pan India brand, available in all metros, tier 2, and also tier 3 cities.

Target consumers: Young and inspiring women

Brand turnover: Rs 112 crore

Growth percentage: 66 percent

Any strategy change: Strategy is the only constant is what we believe in. We don’t have a uniform strategy, it’s purely based on want of time.

Retail presence: It’s been sold from formats like – Central, Globus, Stanmax, Chunmun, G-3 and all major online portals.

Total no of EBOs: 1

Total no. of MBOs: Available in 1000+ stores across 28 states and seven union territories of India.

No. of EBOs added in 2013:
As of now company is focused on its MBO, LFS and E-Comm business.

Number of MBOs added in 2013:
57

Expansion/extension/diversifi cation plan(s): We are looking at overseas market. We also have product line extension plan with Deal Jeans kidswear at LFS and online portals. Our kidswear category has already seen a good success in MBO market, which has given us the encouragement to take it further.

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