Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle, the professional services and investment management firm specialising in real estate, has shortened its name to “JLL” along with a new logo. According to the company officials, the shorter name and new logo are easily recognised and visible across the globe, memorable and easily pronounced, suitable for digital applications and mobile channels.
Commenting on the announcement, Charles Doyle, Chief Marketing and Communications Officer, JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
He further added: “The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
