Brand profile: Fashion Apparels
Brand mantra: Style every Indian youth at par with international fashion
Product assortment: Jeans, chinos, shorts, shirts and T-shirts
The targeted towns or cities in the next couple of years: Tier II and III
Target consumers: Indian youth
Turning point(s) in my brand’s life: Recognition in one of the top 10 high fashion brands
UPDATES
Brand turnover: Rs12 Crore
Growth percentage: 25 to 30 percent
Total no of MBOs: 550
No of EBOs added in 2014: NA
Number of MBOs added in 2014: 200
Total number of flagship store(s): NA
No of flagship store(s) added in 2013: NA
Expansion/extension/diversification plan(s): Turnover will be 25 to 30 percent increase.
New territory /region added: Punjab and Tamilnadu
